Why do I need a Web Site ?
Having a web site is probably the most cost-effective marketing resource available today. If you compare it to other marketing resources - printed brochures, business cards, flyers - a web site is much more flexible as it can be amended almost instantly. Apart from flexibility, a web site provides worldwide marketing exposure for a few pence a day.
Reduced cost of customer service - When customers finds the answer to their problem at your web site instead of having to call your company this reduces the man hours you need to provide to cover this service.
Faster customer service and increased satisfaction - People do not like to wait when they have an enquiry, by using the web site, they can get faster answers to their most pressing questions 24 hours a day, seven days a week 365 days a year.
Good customer service encourages customers to use the web site more often, which means they become more likely to use it for purchases and support. A Web-based service therefore lowers your company’s cost of sales.
Last update on 28-11-2009 by Anneliese Whitehead.
