Promoting your website on the internet

Search Engine Optimisation and Internet Marketing - we employ professional website optimisation techniques to promote your companies website on the internet

Accessibility Statement: Browser Non - CSS Compliant "The Website's design may look simple - this is because you do not have a Web Standards compliant Web Browser. You cannot see the Website design, but all of our content is still available. Please consider upgrading your browser to view PressKey Website Design Agency full Website design.

 

search engine

search engine

A site that indexes World Wide Web pages based on content. Each engine works differently. They may base the results of their searches on Meta Tags, page content, page title, or a combination of these. The search engines get their content from spider (see below) programs. Some popular search engines are Alta Vista, Excite, and Lycos. (SearchHound is the newest and coolest of all. It allows you to search 24 engines at once- including its own superb index. Also, when you submit there, you can automatically submit to many other sites for free. It is the place to start.) Contrast this with a "Directory".

Directory

A site that categorises the World Wide Web based on input submitted by someone. A good example of this is Yahoo. In this case, the actual web content is never accessed. When someone searches for a keyword, this is referenced against a database of sites that contain a title and description for a particular site. Once again, this site is categorised by topic and the title and description are submitted by someone.

Spider

A program used by a search engine to index the World Wide Web content. Spiders are all set differently, but they all capture specific information about a page. Some capture the title and the first 1,000 characters of content. Some capture the title and "description" Meta Tag. Some look only for the "keyword" meta tag. Some use a combination of all of these methods.

Hit

Any time a document is accessed from a web site. If someone tells you they get 1,000 hits a day at their site, this may not be a big deal. For instance, if they have 15 images on their page each time their page is accessed it generates 16 hits (once for each image and once for the HTML document). Ask them how they got this information and you'll get a better idea about what they mean by the statement. This information is generally useless for our purposes. It usually doesn't matter how many times a particular graphic is used. User Session Any time a single user logs on to a site. He can look at all the pages of the site, but it still equals only one user session.

Page View

Any time a viewer looks at a particular page. This is more meaningful than a hit.

Access Logs (Server Logs)

Most web servers maintain access logs. This log will contain information about which pages have been viewed how many times, what page referred the web surfer to your page, what time they came in, any errors encountered if any. Ask your ISP to set this up on your site. Most good web hosting services will offer some form of statistical analysis.

We had submit your website to the following list of search engines/directories:-

 

Website Menu

Is Your Website Legal?

Since the implementation of section 21 of the Disability Discrimination Act, companies have a legal obligation, to make adjustments to their website's in order to ensure that people with disabilities can access them.

Would you like us to check your website?

Why is Accessibility important to your business?

Reference:

Disability Rights Commission

disability.gov.uk

What benefits do our website design service give to your company?

Website's are often a customers first point of contact for a business, if your company has a professional looking website, the customer will gain a good first impression of your company.

Your website will

promote your services to the world

attract new business

capture information from interested visitors.

increase revenue

reduce costs

improve communications

We also ensure that your website meets the legal requirements. All current Website's constructed by PressKey are written to internationally recognised compliancy standards which ensures that they are accessible to those with disabilities, as outlined by World Wide Web Consortium standards and the RNIB Campaign for Good Web Design.

Internet Marketing

The Internet can be used as a highly effective marketing tool which has many advantages over conventional marketing methods:-

  • cost effectiveness
  • short response times
  • ease of monitoring
  • and a worldwide audience.

Key areas of expertise:

  • Search engine submissions and optimisation.
  • Pay-per-click listings.
  • Email marketing.
  • Web site trackers and statistics.
  • Online feedback forms.

Contact us for further information.

Online Shopping

Does your company require a means to sell goods on the internet? - PressKey provides an e-commerce website design service.

Contact Details for Presskey Website Design Agency